This small front of store dog and cat range is working a treat at attracting shoppers to the business. It’s an unexpected pitch for the business. The range includes some homewares as well as dog fashion – bandanas.
We were not concerned about product price point when choosing product as we are not of the view that we can only sell low price point gifts.
Every time we play outside what is expected from the business we find new shoppers, which is mission critical in retail today.
The opportunities to play outside what is expected are endless given the broad range of suppliers from which we can draw products.