A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Premium Easter

This rabbit is one of 4 in the shop on show for Easter, each a different colour, playing in a more premium space for this small but important season. Artist designed and hand made in Europe, this rabbit is an interesting counter talking point and unlike other Easter offers in the mall of 300 shops. It’s also a photo op with people who like how unique it is.

The more we play away from what is usual the better the opportunity for us to be surprised with new traffic and revenue.

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Gifts

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