The New Daily has published analysis by Rod Muir on the latest News Corp numbers.
Audiences deserted Rupert Murdoch’s News Corp mastheads in 2019 with its tabloid tub-thumper The Daily Telegraph losing a massive 15.5 per cent of its readership across both print and digital editions, according to research house Roy Morgan.
The performance was reflected in the second quarter’s financial results, which saw the group’s Australian mastheads suffer a 9 per cent revenue hit for the three months to December 31.
“The results were affected by a sluggish Australian economy, uncharacteristic softness in book publishing, and foreign exchange fluctuations,” said News CEO Robert Thomson.
The piece includes this table of Roy Morgan data on new masthead performance:
The latest newsagency benchmark report has similar results for newspapers. While The New Daily piece focusses on the ‘reporting’ published by News, I think the over the counter results reflect a challenge with the medium itself, particularly with the daily print product.
On first glance these figures are astounding Lord Rupert Duke of World News down and Chanel 9 / Fairfax up.