Bookshop by WH Smith at Gatwick airport is impressive. While the product mix, table fixtures and shelving are not that different to the usual book retail in airports, the colour, signage and lighting choices give Bookshop a fresh and noticeable look.
Book retail in transit locations is strong. Range and ease of shopping are key. Giving an experience that takes you out of the usual airport rush and noise is important.
I like Bookshop. What they have done with this is fresh compared to the traditional high street retail we see from WH Smith.
Here are some photos that illustrate these points.
I love books. The bestselling books area reminds me of a video store with the multi facings for new releases. Remember that experience, at the video store!.Love the simplicity, cleanliness and lighting. Plenty of room to move and browse. Very inviting.