The experience in the physical retail store matters more today than ever before thanks to smarter and more engaging online experiences. By experience, I mean more than professional service with a smile, accurate transacting and a neat and stoppable store layout.
The experience that matters today is what your store offers that is so interesting and memorable that people will tell others.
With some newsXpress colleagues I visited several interesting stores in Atlanta and New York when in the US for the Atlanta Gift Fair buying for newsXpress. Here is a 30 minute video of some of the stores we visited that we found interesting. There were others, and more insights too. This video reflects highlights.
The video is another example of one for of the many insights newsXpress offers its members – not suggesting they copy these retailers but, rather, to be aware of how retail is evolving in a range of specialty niches.