As I mentioned here a week or so ago, it is important we are transparent about funds raised in the name of bushfire relief and recovery. We made our donation a two days ago and shared the receipt on social media and in the shop. We chose the Red Cross because they are non denominational and non political.
The social media post itself is simple and appreciative. We followed the same approach with the Black Saturday fire fundraising. Customers appreciated it.
Footnote: Our only frustration is the news Wednesday afternoon that they will bank some donated funds for future disasters. I expect they will be under pressure to review this decision – I have certainly contacted them about this.
Unfortunately a lot of people/organisations are going to make a lot of money out of this disaster while the people that have been affected will continue to call a home – a tent. Coles tried to pull that stunt with the Dairy Farmers to the tune of $5.25M when they ran their price increase milk promotion.