Homewares are proving to be a good fit in the transforming newsagency, from small single items to large sets to furniture. Given that we are known for homewares related magazines, taking the extra step with products is a natural move.
The challenge is in sourcing products with K-Mart and others dominating the ‘value’ proposition, differentiation is essential – to make comparison harder.
I know of several newsagencies where more than 50% of their floorspace is now homewares. With GP at 50% and above for most sales, it is a valuable category, one worth investing in.