For 4 years newsXpress has run a January is Jigsaw month promotion. It’s a simple promotion that shines a light on jigsaws. There is no price deal, no special offer, no commercial pitch to shoppers other than a front of store placement of jigsaws with purpose-specific collateral. Jigsaw sales spike with revenue up at least eight times the monthly average, often more. This sales spike coupled with bonus margin from deals delivers an excellent commercial result for zero additional investment.
The idea started out of a discussion about what businesses not into back to school could do to boost traffic and revenue inn January. Jigsaws have turned out to be a hit in the city and country, in mall based businesses as well as high street.
Better still, the promotion does not appear to harm jigsaw sales later in the year. If anything, the focus helps drive later inn the year sales as more shoppers realise the range of jigsaw titles a store has.
There is plenty that I have to covered here provided by newsXpress to make the promotion a success. It’s not quite as simple as I have made it out here. There are layers and activities that combine to drive the success.
My point is that there are low and no cost opportunities for driving non-seasonal success in newsagency and similar businesses. Jigsaws in January is one example of this.