Here is a video I shot a few weeks ago about the launch of the successful UK Card Factory in Australia via a relationship with the doubled Reject Shop group. I shared the video with newsXpress members and retailers of greeting cards – gift shops, card shops and newsagents – using the Tower Systems POS software late last year.
I think the video is important as it outlines some of the possible impacts of the Card Factory / Reject Shop move that could impact newsagency card sales.
I would rather the Greeting Card Association be on the front foot on this.