Website advice for newsagents and indie retailers

Here is a video I created a few weeks ago for retailers using POS software from my Tower Systems company. In the video is advice that could be useful to newsagents considering websites for their business. I see many retailers app0roach their online presence with a plan to place all in-store inventory online and to do this under the banner of the physical shop. I think both these moves are a mistake, and I explain why in the video.