This one-shot, Inside The Crown, from Pacific Magazines under the Who banner is perfect for pitching on social media right now.
With season 3 of The Crown TV series out now on Netflix to critical acclaim and achieving extraordinary viewing engagement, this accompanying magazine should be selling well. That’s why I suggest pitching it on social media. It is the type of magazine product that could drive traffic.
I’d also suggest placement of the one-shot with newspapers as well as at the counter. It is a perfect title for impulse purchases.
Make the most of the opportunity. Even as a low-cost Christmas gift it works.
While I get the magazine margin remains offensively small, we have the stock so we might as well chase incremental business.