Gifts that can be easily posted with a card, like these Christmas 2019 mint coins from the Royal Australian Mint, work well at the counter in-store as well as on social media.
There are other gifts too, which can be easily posted, such as small format gift books, badges, tokens and more.
Plenty of people are keen for a gift they can post, something they are proud to give, which can be posted with a card, especially at Christmas.
I am particularly interested in gifts that people rarely see at a newsagency counter. That is why I like the Royal Mint coins so much. They are a genuine point of difference – driving impulse purchases and attracting new shoppers.
Differentiating is key.