Tabcorp has boosted the price money for Lucky Lotteries in a move that appears to seek to drive sales. The prize pool usually stars at $1M and increases $240,ooo each time it is not won. Tabcorp intervened at $2,680,000 and boosted the prize pool to more than $6M.
The unexpected boost makes the product more interesting, more easily pitched, and that’s mission critical for Tabcorp and, I am sure they hope, their retail partners. Certainly, plenty of retailers are pitching it one social media.