Here is the first crack at Christmas in one of my stores. It runs from this front of store display behind for around three metres. I say first crack because this will change weekly as new stock is added, early hits sell out and the narrative is evolved.
In-store is only part of our Christmas pitch this year. Already Christmas has been terrific with online sales, to people will never see in-store.
For those wondering, this shop does not sell lotteries, tobacco or candy. It is pop culture / card / gift / sarcasm focussed store with mags and papers still represented, but not front of store.