On any day in Australia, there are, on average, close to 1,000 searches online for newsagent near me. Yes, that is exactly what they are searching for. This is data I have access through a respected keyword search analytics tool from this morning.
There are three times that many searches for newsagent and newsagency from in Australia every day.
This is useful data for newsagents developing online presences to consider as that search volume could be leveraged to land people on a website from which related product lines could be purchased.
Connecting with browsers online is critical to driving in-store purchases.
I use several tools to understand online searches in the context of several retail business channels and a range of product categories, to ensure that websites serve search needs.