Make birthdays happy

This video I made for social media has been terrific at getting people engaged with cards.

Our channel needs to do more to promote cards outside our shops, to draw attention to occasions we cover that others don’t and to shine a light on cards people can see themselves giving others.

The more people think about cards the more they become a thoughtful purchase. We play better in that thoughtful purchase than an impulse purchase.

Supermarkets and convenience stores are all about impulse. We are all about destination. For too long, however, we have relied on simply having a product category to drive traffic. That world is gone. We need to engage in myriad ways to attract shoppers and we do this by pitching categories outside our shops.