The bagging / bundling of magazines started in the UK years ago. Then, it came to Australia.
In London over the last couple of days I’ve seen bundled offers easily available, begging the question: Is the cover price of individual weekly magazines redundant?
This bagged pack in the photo offers four titles for £2.95. My understanding is that in this bundle, OK! is the hero product, the one on which the bundle price will be judged. We see similar moves in Australia with the hero product leading the bundle.
With magazine sales continuing to be challenged, I suspect we will see more bundling and less reliance for individual cover price.