The recently launched Stat house brand of stationery from GNS is a terrific opportunity for newsagents to grow stationery sales.
I say that having looked at a range of the Stat products, listened to how the brand came about and the quality guidelines set for the products in the range and after looking at similar house brands offered by key competitors of newsagents in the stationery space.
From the bold and well-defined packaging through to the each product in the range Stat is an excellent opportunity for newsagents who want to compete in a competitive stationery marketplace.
What I particularly like is the education offered to newsagents, to understand that Stat is not about replacing current known brand stationery. rather, it is a brand through which to broaden the appeal of the newsagency as an outlet for a value stationery offer.
I am grateful to the CEO and GM of GNS for the time they have provided recently to facilitate understanding of the work done to bring Stat to the market and the opportunity this affords newsagents.
If you are encountering tough competition at the value end of stationery, I suggest you look carefully at Stat and consider ranging it with all Stat products placed together in-store for a visually impactful display and supporting this with an out of store campaign to position you to the target shopper.
Our channel used to dominate stationery sales in Australia. Stat offers an opportunity to reclaim some lost ground.