We are having terrific success with a thoughtfully curated range of gentle sarcasm products sourced from six different suppliers.
The pitch in-store is encouraging existing shopper engagement while individual product pitches out of store are working too.
It is ine thing to have access to good products through which to attract new shoppers and another entirely to craft a narrative across produces from multiple suppliers that appeals to a specific co-hort, heeling them to see purchase opportunities in your business they have not considered shopping with you for.
I think engaging like this is critical – broad range glued together with an appealing narrative but with a stock weight that is not burdensome … selling through and freeing the space for the next story.
Change is wonderful.
As in the newsagent; so in the wider world?!
Or is the wider world leading in that sense?