News Corp earlier this week announced format changes for these titles: CQ News, Gympie Times, Fraser Coast Chronicle, Central & North Burnett Times and the South Burnett Times. This is on the back of changes in some other regions.
Dear Retailer,
Each issue of CQ News is read by an average of 7,000 Central Queensland residents,* connecting them with essential local news, sport and opinion that matters most to their busy lives.
To ensure we continue to deliver the deep connection we share with our readers and advertisers, while maintaining global best practice and ensure long-term sustainability, we are evolving.
What is Happening?
CQ News will adopt a smaller, friendlier and contemporary 350mm tabloid format. This newspaper will continue to be printed on the newsprint loved by our readers.
When do these changes happen?
CQ News will move to the new 350mm tabloid format from publishing date Friday 13 September, 2019. The last publishing date in the current format will be Friday 6 September 2019.
What does this mean for our retailers?
An in-store point of sale suite will be created to assist in notifying and informing your customers of the upcoming format changes prior to the official launch.
The new format change will provide a more compact user friendly experience for your loyal customers to enjoy on a daily basis.
What does this mean for our readers?
We will let our readers know about the new format in paper and online in the lead up to the changes. We will also launch a brand marketing campaign to inform and inspire Central Queensland locals as we launch the new-look paper.
Where can I find more information?
For more information, please see our FAQs attached.
While the shape of CQ News is changing, our commitment to the Central Queensland community is not. Our role in providing essential local news, sport and opinion to our readers remains as vital as it has always been.
We thank you for your support of our ongoing evolution to ensure our newspapers remain the trusted, proud voice for the Central Queensland community in the years ahead.
We look forward to taking this latest step to keep delivering for our readers and advertisers with you.
Regards,
News Corp Australia
Click here to see one off the FAQ documents issued.
This is a move that has been in planning for a while. I don’t see anything concerning in it. If anything it will freshen interest in the print product and, possibly, offer retailers more options for placement.