We have been rotating product categories through with our Father’s Day card pitch. Our most recent category focus with two of our four bays of Father’s Day cards is jigsaws. What you can see in the photo is on the lease line – with two cards of cards behind.
This particular shop is located in the busiest entrance / exit arm of the shopping centre, making lease line placement critical.
If we don’t see measurable take up in two or three days of a pitch, we replace it.
The jigsaw category is strong net traffic driver for us, hence this placement with Father’s Day cards.