Coles supermarkets have a consistent front of store Father’s Day card pitch this week.
The location is strategic, something newsagents should consider if they =are not pitching Father’s Day cards similarly already.
The other smart move is a stand of birthday cards next to Father’s Day cards.
It pains me that Coles is doing cards so well across their fleet of stores. I’d prefer newsagents were as consistent nationally in this commercially vital category.
I encourage newsagents to take a moment to ensure Father’s Day cards are being pitched front of store and that a birthday or other mix is pitched next to them. It is vital that every shopper entering and exiting the business sees the range as Father’s Day card purchases are more likely to be on impulse.
We have had the season up for a week and a half at the entrance and it is working well.