There as many online searches in Australia this year for Stranger Things as there are for Harry Potter. Both are sitting at around 120,000 searches according to the SEMRush keyword search analysis tool. Stranger Things is leading licence related searches, beating often considered stellar brands such as Lego, Barbie and Toy Story.
This is interesting me today because most newsagents would not have Stranger Things products in-store, missing the opportunity of the licence traffic and the new traffic for a business from which the business can benefit into other product categories.
In my own shops we have been in the Stranger Things space since the Netflix TV series launched. It has been good for us and continues to perform well.
This space of licences, especially TV series licences in this world of streaming, can be challenging. It is critical to connect with people who are aware and can guide ranging decisions.
If you are concerned about attracting millennials and Gen Z, being on top of licences wold be a good start.