The AFL team emblems we have sold okay from their usual position in the shop.
Place them on the counter and people add them to their purchase – newspaper customers, card customers and more. Love for an AFL team gets people to open their wallets in AFL crazy Melbourne from what I can see.
It helps that these products can be posted – making them an easy gift.
I see terrific value in placing items at the counter that are not identified as traditional newsagency lines.
We need to embrace every opportunity to push back on the shopper perception that we built up for decades.