Denise Scott, an awesome Melbourne based comedian and Aussie legend makes the case here…
‘Can I help you?’ asked owner of local newsagents. As I stared at counter of newspapers, feeling foolishly dumb, I replied: ‘I’m looking for The Age’ He said: ‘There it is, otherwise known as the Harvey Norman wrap around.’ pic.twitter.com/XXgNdy2mUr
— Denise Scott (@_denisescott) July 6, 2019
And the newspapers wonder why readership of the print versions have been dropping so much…
It works for the advertiser especially with the extra comment from the comedian.
Whatever it takes today to stay alive is the go and Newspapers are no exemption…Nor are newsagents exempt from crossing over thus transitioning from the past.
The public accept it from both so let’s move on.
Many people don’t like it. It trashes the newspaper.
I agree, it does. lot’s of things have changed model for revenue base some good some not so good. Best protest is don’t buy it and then they may see its real revenue traction.