Here is our in-store pitch in support of the new Toy Story film out this week. Online, too, we are similarly engaged.
Connecting with blockbuster movies is lucrative, especially using products with 50%+ GP and that offer net new traffic.
Finding new traffic starts with product. It works well when you can connect with a popular licence. That is the motivation for this Toy Story pitch. The franchise is strong and the advance buzz for this new movie is terrific.