Newsagents have never had the ability to permanently cancel a magazine title.
Sure, you can cancel a title. However, three months later, it could appear again, thanks to the Ovato processes. Indeed, if often does appear again at some point.
While it does not happen as much today as it used to happen, it does happen, and it should not happen.
If newsagents are to be responsible for their magazine bills, they should have control over what is supplied.
This is not a difficult question – that we have the opportunity to manage our level of indebtedness, the cost of theft, the cost of labour … indeed, all costs associated with magazines.
I don’t think they pay much attention to Newsagents altering supply levels either! You can reduce the level of an oversupplied magazine to your expected sales, only to have it increased to an even higher level than the original oversupply in following months. Very frustrating, leading to time wasting effort on early returns and unnecessary waste.
Have around a quarter the magazine titles I had 10 years ago ,yet still have the same level of early returns via oversupply and unwanted titles.
Has nothing to do with how many agency needs they know full well whats sold and whats not by any given agent, they have the numbers and could easily supply accordingly.
However I think its all about circulation numbers for them
So Jason you would be happy to sent a truckload of mags you have no chance of selling (at 25% margain) to then be required to pay a fortune to send back full copies through Australia Post?
Shayne,
Why are you returning full copies? We haven’t returned a full copy of a magazine in over 5 years.
Except part works
Have the magazine distributors ever explained why they wont let newsagents and retailers have more control over how many copies of magazines and other products they get sent?
Why are we returning anything?
Supermarkets dont.
I only send tops but still costs me $7 a box of what are mostly early returns.
Its 2019.
Still running magazine distribution according to the same business model as 1969.