2019 has seen a significant increase in replacement of the entire front page of some newspapers in Australia with ads. What used to be a rare replacement of front page news with a full wrap-around is more common now in my experience. While we will never know, I’d love to know the impact on sales.
On Saturdays years ago, customers would empty the papers of their catalogues and flyers. I have seen customers recently remove the ad wraparound and leave it at the counter or, worse, throw it on the ground in the street.