The Hilton Hotel is Sydney has this wall for messages people can leave about / for their mums. It is part of an awareness and fundraising campaign for the Mother’s Day Classic, an event in support of Breast cancer research. This display is setup in the foyer of the hotel.
What I like about is that it is complete. There is the large wall onto which people fix their messages. There is the poster explaining it. And, there are the materials for participation. They make it ease to engage.
This complete approach is worth remembering when running similar shopper engagement opportunities in our businesses – making it easy for shoppers to engage and thereby leveraging the benefit opportunity for the business.
Creating a wall of remembrance and thanks for mums has been on my list of Mother’s Day marketing tips for newsagents for years. How they have executed it at the Hilton is inspiring.