Coles, on Swan Street Richmond, has a solid approach to Mother’s Day. I saw three floor units: next to stationery, at the checkout and at store exit. Appropriately apart from each other. Multiple locations makes sense if they want to capture the impulse purchase. We can learn from what they are doing.
I love the way two of these card stands are designed to hold every card in its place. Card displays in supermarkets quickly become a mess. This design is a great improvement.
Who stipulates where these stands are placed ?
Is it the store head office, store manager, floor staff of the product rep ?
Is the floor space normally paid for ?
Just curious.