I did a quick walk around the core card offer in my high street store and used this on social media as part of an out of store promotion on card range. I shot the video on my iPhone and used iMovie to back it with some music. Ill drop the video on social media several times as a reminder as to range and that we have new cards – to reinforce the store as a good local destination for everyday card giving occasions. I think it is critical every newsagency do this, remind shoppers of card range and pitching their business as the destination.