I am seeing some newsagents make a basic mistake with their business website by making the site an online version of their shop.
I think this is a mistake.
My advice is to make your online presence different to your shop. Buy all means sell some of what you sell in store, but present it differently, probably best done without using a newsagency name.
Being online is an opportunity to find new shoppers, shoppers who might otherwise not shop in a newsagency.
Being online is vital in small business retail today. However, be smart, engage with shoppers in unexpected ways. through windows they would not usually apostate with your business.
Look at your website as a separate business, a place to play. a place where there contractions of being a newsagency don’t exist.
By all means disagree if you like. I share this advice based on years already in this space with several single retail store websites trading successfully out of my shops but using styles and presences that are not immediately identified with the shops.