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We miss the Chinese New Year opportunity

Happy New Year especially to the piggies out there.

While interest in Chinese New Year has grown, opportunities for engagement by retailers have not changed. It is a struggle to find good-fit products. I though this year, the Year of the Pig, might be different. Suppliers with good pig products did not engage.

I like the season because of the community engagement, the optimism and the family celebration aspects. I think these are where we as small business retailers can shine.

Our engagement could start with in-store celebration, to connect the business with the occasion, and it could build from there. In some parts of Australia I suspect you could see more engagement for this than Valentine’s Day.

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Newsagency opportunities

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