We place this poster pitching the 65 cent Christmas card postage price tactically in the shop to remind shoppers that cards cost less to post than usual letters.
Small reminders like this help this time of year when we have the infrequent card shopper in-store.
Better still, selling the stamps and providing a place for people to write on the cards and offering to post them helps drive an even better outcome.
Christmas card sales are strong this year. It is too early to do the year on year comparison but I am feeling good. Boxed cards have been especially strong.
This same pitch also works on social media.
We all need to do our bit to nurture card buying. Merely allocating the space in-store for card companies to stock and manage is not enough any more.
Selling stamps only at Christmas will not be perceived well by customers. Expect them to desert in droves when they find it was a cynical ploy to get their Christmas bucks. Consistency of service is absolute.
If I was to display that poster I’d place one on my stock cards over the AP logo and change it regularly 🙂
I can imagine getting a lot of complaints after putting this poster up as at least 60% of christmas cards are oversize so will actually cost $1.30 to post
Odd. Less than 10% of ours are overseas and those shoppers bought weeks ago, before we put the sign up.
Oversize not overseas.
I checked and 80% of the cards we sell qualify for the size requirement.