Four new ranges of products have been launched by US company Ty in Australia over the last month. The launches have driven in-store and online shopper interest to new levels. While the launch range was exclusive to newsXpress, the other three were not.
I decided we would produce in-house shot videos as a differentiator. This morning, we published the seventh video that we have made. There are more in the can ready for release.
The videos are made solely for social media. They educate about the product and pitch the newsXpress offer in a fresh and different light to what you see from other retailers. They pitch in a may that is not traditional for newsagency businesses.
Differentiation is key in the collectible space of what are essentially mass produced items.
Here is one of the videos we released earlier this week, which has had thousands of views.