A blog on issues affecting Australia's newsagents, media and small business generally. More ...

The challenge for celebrity / gossip magazines

Sales of celebrity / gossip titles continue to fall dramatically. They are not the traffic drivers we relied on in our newsagency businesses ten and more years ago. Back then, Monday’s were wonderful with the steady stream of shoppers coming in for their fix. Today, while day of issue sales are higher than other days, they are not even remotely close to what they were.

The consumer of these titles is well satisfied with immediate access through TMZ, social media, purpose specific apps and channels such as YouTube and Twitter, like this one, PeopleTV

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magazines

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  1. Cameron

    The real problem is the utter crap these guys put on their covers most weeks. Blaming the internet is lazy and convenient.

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