Lottoland continues to pitch regularly on TV and by email. Their latest pitch is around the $2.2B prize. I know retailers who are frustrated that the legislation did not force an immediate shutdown of these pitches from Lottoland.
There appears to have been no slow down in their operation – based on TVC airings and emails being sent.
I suspect each Lottoland pitch gets more people signed up and that has to be the core goal of the company – account openings.
Their email on the weekend also pitched a syndicate offer with a discount. It that it targets growing their reach through a familiar type of product. Lottoland is not showing signs of leaving any time soon and while their ads no longer mock newsagents, their pitch makes playing lotteries online look appealing … and that is the biggest challenge to retailers.