We have changed our approach to displaying diaries, using bookshelves…
The reactions have been terrific in terms of comments and purchases.
We like the bookshelf placement as it addresses the floorspace challenge that is often the case with diaries as they are heavy and hard to shift around.
I like the layered use of the bookshelves, too, for calendars and plush, all themed.
We have to change how we display products people expect in our businesses, otherwise shoppers will assume we are like every other retailer with these same products.