My newsagency software company has launched a campaign that, in part, helps newsagents look beyond the traditional view of their business. here is the front of the first post and in that campaign:
I see newsagency businesses evolving every day. The diversity resulting from the evolution is wonderful, inspiring. For the future of retail businesses in the channel we need to see more diversification.
In my own shops we have been diversified for years. From experience I say, once you start on that path you gain momentum and pursue more and more change.
The newsagency software itself has diversified, to support newsagents and their businesses through change, embracing opportunities beyond traditional. While the staples of support for newspapers, magazines, sub agents home delivery and more remain, new facilities for attracting new shoppers and serving new product categories are vital for a brighter future.