We started with a small selection of boxed Christmas cards near the entrance to the business, to introduce their availability.
Already, we are seeing hero designs emerge. As is often the case, the religious themed cards sell well early in the boxed card season.
The connection with Make A Wish is valuable as boxed card customers love the charity connection.
Our plan for boxed cards involved moving the offer every two weeks in-store and supporting this with social media promotion regularly to attract people to the shop.
While there have been some who said having Christmas cards out in August was too soon, others were relieved to find them early. Christmas cards are different to hot cross buns in that they take time to write and prepare – hence the people who appreciate accessing them early.
Also 2019 Calendars are selling early, 28 sales in 10 days, these are high margin $20 ones not the GG supplied low margin calendars.
I didn’t know anyone kept the GG calendars. On 40% they don’t get space in my shop! I”ll take the 70+% firm sale every day of the week