It’s good to have a popular magazine issue to promote on social media. TV’s Greatest Reunions from Pacific Magazines is one such title.
From the Who stable, this one-shot is popular. People are tagging friends on social media and talking about the cover shots in a positive way. People who grew up in the 90’s are particularly engaged.
In my experience, placed at the counter TV’s Greatest Reunions is also being purchased on impulse, which is terrific for any magazine.
We have had people coming i and asking the title based on reading about it on social media. These are all wins in my view. We are maximising the opportunity.
Now, to get usual responses out of the way: 25% GP is awful; the magazine supply model is broken; counter space is better used for higher margin product etc. etc.
The thing is, this is a nice impulse purchase title that appeals to a demographic we connect with through a range of gifts as well as cards. It fits in a basked packed with value and good margin. This is where I see it working well, for us.