A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Lottoland going nowhere, building their database

On TV the other night Lottoland claimed 700,000 Australian customers. Their pitches have not slowed since parliament set a date for their closure in Australia. Emails like this one in the image show clever campaigning on their part to get punters to part with their cash.

I wonder if the marketing is all part of a plan to remain connected with these shoppers long after the sunset of their traditional Australian offering becomes illegal. Nothing else makes sense.

1 likes
Competition

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image