While the comms about this special edition of Vogue has been poor and the shape will challenge newsagents with traditional pocket space per title, this issue will sell out. My suggestion is promote it on social media, at the counter and at the front of the store. Aim to sell out early.
Update: given what has happened, this is a stuff up by the publisher. Most newsagents I know have sold out and are fielding many calls from shoppers seeking copies. Of course, there are none left.
I’m told there is talk of a possible reprint without the gifts. I suspect this would be a mistake as people did not bu this issue for the print content.
Gifts with purchase need to support the print product, not distract from it.
Sold out already.People started coming in monday lunch time itself.Many girls got 1 copy each in every colour. many are running around to every newsagent and supermarket hunting for specific colour. not a surprise as the product costs 1/3 Of online cost.many home makers sent picture of mag to their husband to bring home monday eve itself.i took back all copies from subagent Monday eve. will be surprised if somebody have heaps left to promote by now.
I rang GG for extras by Mon afternoon, but they havent got any.Suggested to them to give prior info so that I could have better organised the stock and keep few in each colours with me,than giving full boxes for supermarket.
Their reply: We have little control on what publishers are doing.
Matt it is true. The publisher controls the content, then print run and the flow of comms to retailers.
G&G said the publisher is considering a further print, but that it would not include the add-on gift. I hope they realise that the gift was the main reason for the sell out!! Don’t waste money on extra print!!
Have many visiting customers only interested in colours available, brown is being rejected. One customer removed gift at counter and asked me to dispose of magazine. Stunning success for Vogue…. think not.
I agree Colin, it’s crazy.