I am often asked about the best approach to displaying magazines in today’s environment. While each retailer needs to consider their own situation, for many years, my view has been that purpose built magazine fixtures are a waste of money.
For me, the best location for magazines in any store is the back wall, as a feature, with a good sign above to draw attention.
Here are three photos of one low-cost fixture. In this instance they have small single title clip in shelves. You could replace this with shelves long enough to hold six or more titles.
The photos tell the story of the simplicity of this low cost approach to full face display of magazines.
For my next wall I would do this. In my most recent wall, completed four years ago, magazines are on the back wall but using a more expensive fixture clipped into a basic frame with deep pockets to hold titles.
Do have ball park figures on the cost of this type of fixture or recommended suppliers
I’d be very interested in the cost of that too as I’m thinking of doing a shop revamp shortly however I’m wondering if the clip fixtures would work on a standard slat wall as the backing wall seems to be somewhat specialised in the picture and not as easily adaptable as slat wall.
No suppliers needed. Off the shelf metal clip in strips for the wall and off the shelf brackets to clip into them. Bunnings should be able to supply. That’s why I love it. Low cost.
Mark,
I really like the look but doesn’t the display raise profitability issues. There are about 160 “pockets” which could be displayed in half the space using traditional tiers.
Profit generated per sqm is a real issue with mags and made worse by halving the number of mags per sqm.
The beauty of this type of fixture i that you could overlap as appropriate in some segments.