Here is a 9 second video provided to newsXpress members yesterday for promoting shop local for the Powerball $100M jackpot. The objective was to create something different to the usual lottery marketing and something that could be used across Australia.
Most marketing videos for social media are disposable. That is, you use them once or twice and never again. People want fresh and entertaining content. This is also why short videos work well.
I would be happy to detail here marketing collateral from other marketing groups for this Powerball jackpot.
Mark, did you yourself create this clip?
Yes I did. There is an online tool I use.
Yeah sure, Istock or similar.
No. This tool is more sophisticated. You select the video, choose the right grab, trim it, select music, write your own text and put it all together.
Simply constructed to Get the message and well excecuted. No B.S.
well done.
And a red head to boot. Win win lol.