Here is a Facebook ad for Tatts that came up in my feed last night. While it mentions purchasing in-store, the only path from the ad is direct purchase from Tatts.
This marketing of online purchase is what I would do if I was Tatts. However, it is a reminder to retailers to not over-capitalise the lottery offer in the shop.
Lottery purchases are migrating online and Tatts will make this easier and more enticing in my opinion.