Pitching staff favourite cards at the counter is easy and it boosts sales. It is also personal, providing customers with an insight into the cards your team members love. I recommend every card retailer try this.
Here is how we pitch this at one of my stores, at the counter:
The capex is minimal as you can see from the photo. Keeping the pitch simple is important. Let the cards speak for themselves.
I know of one store that started this a year ago and now they keep stock of cards behind the counter to assist fulfilment.
My suggestion is to not manage staff card selection in any way. This ensures you have a broad mix of cards on offer. This is key. Also, have there cards changed weekly as well as the location of each team member in the line-up.
Cards are important in our businesses. They offer excellent margin. We need to leverage every opportunity possible to get people purchasing more cards. On impulse is critical as this is where the card collector, the person who buys a card because they like it rather than to serve a specific near-term need, is good.
At the counter as I write about here, at the exit to the shop and at other high traffic locations – we need to pitch cards to grow our sales and to get more people engaged with the category. This latter point is important as the more people buy and use cards the better for all of us. We can grow engagement by showing off cards people have not entered our shops intending to purchase.