Slime has been hot for almost two years. This past school holidays it has again been a top seller, easily purchased at the counter on impulse.
Slime is popular on social media, pulling good engagement and helping draw attention to retailers pitching it.
Best of all, slime is a terrific interactive product that can bring the noise of fun and laughter to the shop, which can lift the business and drive shopper engagement.
We have featured a range of slime products since last year and there is no feeling we will pull back from this at the moment.
What is interesting is that slime sells to a diverse group of people. For sure the diverse group purchases slime for kids, I get that. I have also seen slime purchased as a gift for a co-worker in an office, by someone as a stress release item and by someone to use in tactile engagement with someone with physical challenges.
I love the diversity of uses as that helps us be diverse in put pitching of the product.
It is good to have slime open at the counter for team members to play with. This, too, will drive sales.
Slime is popular online. The term is popular in search engines. People are searching how to make it, what to do with it and where to buy it.