The three free Lindt chocolate bars with the latest issue, the 40th birthday issue, of Better Homes and Gardens will help us sell out of this issue. The cover looks terrific and tasty. The chocolate adds to the temptation.
We are making the most of the Better Homes and Gardens promotion opportunity with the magazine featured next to our weeklies as well as at the front of the store for passers-by to be tempted and on our social media pages.
This offer is a good example of how we can attract traffic with a magazine. At Knox we have two Coles. They don’t have the chocolate with their copies of BHG. So, we are pitching it for all it is worth.
The BHG shopper is attractive to us for other items they will be more open to purchasing. There is no doubt shoppers for some titles are more valuable for us than shoppers for other titles. BHG shoppers are consists neatly valuable for basket depth.