With plastic bags about to banished by several national retailers and new rules to apply to degradable bags, time is short to have a new shopper bag strategy in place.
I know from my work with newsXpress that the issue is top of mind for consumer groups and engaged newsagents. I hope all marketing groups and other sources of plastic bags for newsagents are advanced in preparation. Time is of the essence here. now.
The approach by the supermarkets is helping to change shopper attitudes. It is when they came on board that the most significant shift occurred. The cynic in me says they became engaged once they realised how they could make money from the move. Regardless, every retailer needs a plan and stock ready to implement the plan.
The ban is an opportunity to review your approach to bags and, maybe, recast the image of your business.
We have already started selling string bags from a local supplier who have sold successfully online for quite some time.Good thing is, it weighs almost nothing and anyone can fold and put them in office bags and can take and use it, eventhough it cannot carry too much weight.
Since supermarkets sell jute bags, we want to sell light weight bags that is something easy to carry when people go around.